Google Business Profile score

Answer 12 quick questions about your Google Business Profile. You'll get a score out of 100 and a fix list, starting with the changes that matter most for showing up in Maps and "near me" searches.

0 of 12 answered

1Is your profile claimed and verified?

2Is your primary category the closest match to what you do?

3Do you have 10 or more recent Google reviews?

4Do you reply to every review, good and bad?

5Are your name, address and phone the same everywhere online?

6Are your opening hours set, including holiday hours?

7Have you added secondary categories for your other main services?

8Are your services or products listed with descriptions?

9Do you have 10 or more real photos, added in the last 3 months?

10Have you published a post in the last 30 days?

11Is your business description written for customers?

12Do you have a website link and a booking or contact link?

Answer all 12 questions to see your score.

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How Google ranks local results

Google says local results depend mainly on three things: relevance (how well your profile matches the search), distance (how far you are from the person searching) and prominence (how well known your business is, including reviews and links).

You can't change your distance from a customer, but you can make your profile complete, accurate and active, which helps relevance and prominence.

What the score checks

The questions cover the basics Google asks for (verification, categories, hours, contact details), the content customers look at (description, services, photos, posts) and your reputation (reviews and replies). Each answer is weighted by how much it affects what customers see and do.

It's a self-check, not an official Google score. Use it to find gaps, then fix them in order.

Questions

How often should I update my profile?

Add new photos and a post at least once a month, update your hours for holidays, and reply to every new review. Regular activity keeps your information accurate and gives customers a reason to choose you.

Is it allowed to ask for reviews?

Yes, you can ask customers for reviews. You can't offer anything in return or ask only happy customers, which goes against Google's policies.

Do I need a website for local SEO?

It helps. A website with a page for each service and location gives Google more to match against searches, and gives customers somewhere to book.